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Practical guidance from Asoka Law on trademark and copyright registration, IP portfolio management, commercialization, enforcement, and personal data protection in Vietnam.

Asoka Law Contributes to Vietnam IP Valuation Guidelines
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Asoka Law Contributes to Vietnam IP Valuation Guidelines

Asoka Law contributes to Vietnam’s draft guidelines on intellectual property asset valuation, providing insights into emerging legal frameworks and practical implications.
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Asoka Law Contributes to Vietnam IP Valuation Guidelines

Asoka Law Contributes to Vietnam IP Valuation Guidelines
5 Things International Brands Should Know About Trademark Renewal in Vietnam

5 Things International Brands Should Know About Trademark Renewal in Vietnam
Coolmate Trademark Registered in Thailand | Asoka Law

Coolmate Trademark Registered in Thailand | Asoka Law
Law 7.5: Understanding AI to Better Protect Copyrighted Works

Law 7.5: Understanding AI to Better Protect Copyrighted Works
Don’t confuse trademark and business name

Don’t confuse trademark and business name
Franchising in Vietnam: Legal Trends, Risks, and Solutions in 2025 | Asoka Law

Franchising in Vietnam: Legal Trends, Risks, and Solutions in 2025 | Asoka Law
Trademark search: Has your logo been registered by others?

Trademark search: Has your logo been registered by others?
Unregistered trademarks: A risk in business

Unregistered trademarks: A risk in business
Fundamental but Crucial Legal Issues in Franchising

Fundamental but Crucial Legal Issues in Franchising
Exclusive trademark registration - The secret for corporate asset protection

Exclusive trademark registration - The secret for corporate asset protection
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CopyrightTrademark & BrandingLicensing & IP AssignmentIP Exploitation & CommercializationCross-border IP
Coolmate Trademark Registered in Thailand | Asoka Law

Coolmate Trademark Registered in Thailand | Asoka Law

Asoka Law congratulates COOLMATE on successfully registering its trademark in Thailand. This marks an important step in international brand protection for Vietnamese enterprises and foreign businesses operating in Vietnam.
5 Things International Brands Should Know About Trademark Renewal in Vietnam

5 Things International Brands Should Know About Trademark Renewal in Vietnam

In today's globalized and cross-border commercial landscape, international brands pay close attention not only to trademark registration in their home countries but also to securing protection in key foreign markets—Vietnam being one of them. Timely and proper renewal of international trademarks is crucial for maintaining legal rights and avoiding the risks of invalidation or disputes.
Asoka Law is hiring Project Support Interns in Ho Chi Minh City

Asoka Law is hiring Project Support Interns in Ho Chi Minh City

Asoka Law is hiring 02 Project Support Interns for a 03-month placement at its Ho Chi Minh Office to support the standardization of intellectual property services, personal data protection services.
Access Asoka Law’s Analysis of Vietnam’s 2025 Law on Intellectual Property

Access Asoka Law’s Analysis of Vietnam’s 2025 Law on Intellectual Property

An 88-page briefing on Vietnam’s 2025 Law on Intellectual Property, providing a structured comparison of previous and amended provisions with practical insights for business application.
Law 7.5: Understanding AI to Better Protect Copyrighted Works

Law 7.5: Understanding AI to Better Protect Copyrighted Works

Article 7.5 of Vietnam’s amended Intellectual Property Law introduces a legal framework for AI training data while safeguarding the legitimate rights of authors and copyright holders.
Dual Keys – Dual Protection of Trademark & Copyright for Businesses in Vietnam

Dual Keys – Dual Protection of Trademark & Copyright for Businesses in Vietnam

Asoka Law & ACEF introduce Dual Keys – a cost-effective program combining trademark and copyright registration, helping SMEs in Vietnam secure their brands and prevent disputes.
Asoka Law is Hiring Intellectual Property Trainee Lawyers (Q4/2025)

Asoka Law is Hiring Intellectual Property Trainee Lawyers (Q4/2025)

Asoka Law is opening its Q4/2025 recruitment with several attractive positions in the field of Intellectual Property, with a special focus on Intellectual Property Trainee Lawyers (IP Trainee Lawyers). This is an opportunity to work in a specialized IP environment with a clear career development roadmap.
In-house Accountant – On-site in Ho Chi Minh City | Asoka Law & ACEF

In-house Accountant – On-site in Ho Chi Minh City | Asoka Law & ACEF

Asoka Law & ACEF are hiring an In-house Accountant, full-time on-site in Ho Chi Minh City. Early applicants with immediate availability are prioritized.
Dual Marks Protection – Lessons from the BÌNH MINH Trademark Dispute

Dual Marks Protection – Lessons from the BÌNH MINH Trademark Dispute

The appellate court rejected the infringement claims in the BÌNH MINH case. Businesses need a dual-marks strategy and robust evidence of confusion to protect their brands.
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