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IP Commercialization

An Asoka Law knowledge hub on the legal and strategic aspects of IP commercialization, including valuation, licensing, assignment, and IP-based business structures.

Asoka Law Contributes to Draft Guidelines on the Valuation of Industrial Property Assets
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Asoka Law Contributes to Draft Guidelines on the Valuation of Industrial Property Assets

Asoka Law, as an industrial property representative (No. 443), contributes to Vietnam’s Draft Guidelines on the valuation of industrial property assets.
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Asoka Law is Hiring Intellectual Property Trainee Lawyers (Q4/2025)

Asoka Law is Hiring Intellectual Property Trainee Lawyers (Q4/2025)
Law 7.5: Understanding AI to Better Protect Copyrighted Works

Law 7.5: Understanding AI to Better Protect Copyrighted Works
Don’t confuse trademark and business name

Don’t confuse trademark and business name
Trademark search: Has your logo been registered by others?

Trademark search: Has your logo been registered by others?
Unregistered trademarks: A risk in business

Unregistered trademarks: A risk in business
Franchising in Vietnam: Legal Trends, Risks, and Solutions in 2025 | Asoka Law

Franchising in Vietnam: Legal Trends, Risks, and Solutions in 2025 | Asoka Law
We're Hiring: Executive Director of the Asoka Creative Experimentation Fund

We're Hiring: Executive Director of the Asoka Creative Experimentation Fund
Fundamental but Crucial Legal Issues in Franchising

Fundamental but Crucial Legal Issues in Franchising
''Priority right'' - The biggest advantage when registering exclusive logo protection

''Priority right'' - The biggest advantage when registering exclusive logo protection
Exclusive trademark registration - The secret for corporate asset protection

Exclusive trademark registration - The secret for corporate asset protection
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CopyrightTrademark & BrandingLicensing & IP AssignmentIP Exploitation & CommercializationCross-border IP
Franchising in Vietnam: Legal Trends, Risks, and Solutions in 2025 | Asoka Law

Franchising in Vietnam: Legal Trends, Risks, and Solutions in 2025 | Asoka Law

Explore key legal trends and risks in Vietnam’s franchising market. Learn how to protect your brand and avoid legal pitfalls with expert IP and franchise solutions from Asoka Law.
Franchising into Vietnam: Don’t Overlook Trademark Renewal

Franchising into Vietnam: Don’t Overlook Trademark Renewal

This article explains the legal consequences of using expired trademarks in franchise operations and offers solutions for global brands entering Vietnam.
5 Things International Brands Should Know About Trademark Renewal in Vietnam

5 Things International Brands Should Know About Trademark Renewal in Vietnam

In today's globalized and cross-border commercial landscape, international brands pay close attention not only to trademark registration in their home countries but also to securing protection in key foreign markets—Vietnam being one of them. Timely and proper renewal of international trademarks is crucial for maintaining legal rights and avoiding the risks of invalidation or disputes.
Fundamental but Crucial Legal Issues in Franchising

Fundamental but Crucial Legal Issues in Franchising

Asoka Law’s International Franchise Practice highlights key legal aspects every franchisor and franchisee should consider when developing a franchising system.
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Asoka Law is a boutique Vietnamese law firm specializing in Intellectual Property, Commercial, and Investment Law. Offices in Ho Chi Minh City and Hanoi.
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HCM Office: SAV3, The Sun Avenue, 28 Mai Chi Tho, Binh Trung Ward, HCMC

Hanoi Office: 208 Thuong Dinh, Khuong Dinh Ward, Hanoi. 

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