A page that aggregates the latest news on trademark registration and intellectual property of Asoka Law, accompanying businesses in protecting intellectual property.
If establishing a business is considered as giving birth to a child among businessmen, then creating an exclusive trademark and registering it is viewed as getting your child a birth certificate. Have you registered “birth certificate” for your dear child? Or are you running your business without a registered trademark?
Nowadays, designing a logo is quite simple. However, a full brand identity set consisting of branding guidelines, envelopes, folders, product packages, and labels can be very costly. If you are owning a start-up business, it is not too expensive to simplify your name into an icon for easy printing on some of the most commonly used publications such as business cards and contracts.
Have your business registered a logo?
Company logo design is a must-do item of a business. However, if you are satisfied with your logo, you put it into use and inform customers that “this is my logo”. However, if you use a logo without registering, your opponent can copy yours and register it with the National Office of Intellectual Property ahead of you. And if succeed, they definitely have the right to claim that: “No, this logo is mine”. Then, you will lose your symbol in an instant, lose the ownership over your own logo.
The situation of trademark stealing is not uncommon. For example, DAK LAK coffee, BUON MA THUOT COFFEE, Phu Quoc fish sauce, premium fish sauce Phan Thiet are famous regional products of Vietnam; however, these brands are now owned by foreign companies.
What are trademarks? Trademarks are signs (can be words, images or words combined with images expressed in one or more colors) used to distinguish goods and services of different organizations and individuals. And what are brands? Brands are trademarks which are famous, widely known among customers.
How much does your brand cost?
In business, it is hard to win the hearts of customers, taking a lot of time, effort and various methods to promote and connect to make viewers/ consumers remember the symbol of your goods or services. However, if you just pay attention to sales and run your business without exclusive trademark registration, this also means that your effort to build business over the years can be wasted.
Surely those who have expertise in branding know about the renowned case of Trung Nguyen reclaiming their brand. In 2000, Trung Nguyen expanded business into the US market only to find that its brand was already taken by a company named Rice Field. The Trung Nguyen brand was registered by this US company with both the USTPO (United States Patent and Trademark Office) and WIPO (World Intellectual Property Organization). To settle the case, the owner of Trung Nguyen had to spend thousands of dollars and two years to regain his brand.
You can search for information on your own to prepare trademark registration application for your business. Information on the website of NOIP (National Office of Intellectual Property) is clear and helpful. Go to: http:// www. noip. gov .vn.
On NOIP website, you can find the “Trademark” section in the menu bar (under Industrial Property Objects), showing all the items such as: definition, explanation, and required documents; download the application and file following the instructions. Currently trademark registration in Vietnam applies Nice Classification Table version 11-2018, an international classification of goods and services (translated from the English version published by WIPO).
Asoka Law has a team of young and enthusiastic staff.
At Asoka Law, we have standardized the process of exclusive trademark protection registration to make it become faster / more convenient for customers. It only takes 3 steps within 24 hours to register a trademark at Asoka Law.
You can choose the contact methods as follows:
Asoka Law staff commit to contacting you back within no more than 2 hours to consult/ search your logo for free.
Asoka Law staff comes directly to the location requested by clients to sign contracts, bringing the compiled applications. You only need to sign once.
Within 24 hours of signing contracts and providing sufficient documents, Asoka Law will send you the results of applications registered, having the accepted mark from NOIP.
Please contact us for free consultation:
Hotline: +84 96 191 4328 (Call/Viber/Zalo/Whatsapp)