Coolmate Trademark Registered in Thailand | Asoka Law

Intellectual Property
21/11/2025

Asoka Law congratulates COOLMATE on successfully registering its trademark in Thailand. This marks an important step in international brand protection for Vietnamese enterprises and foreign businesses operating in Vietnam.

Coolmate Successfully Registers Its Trademark in Thailand, Marking a Significant Step in Its International Expansion Strategy

Asoka Law congratulates COOLMATE on successfully obtaining trademark protection in Thailand, one of the fastest-growing fashion and e-commerce markets in ASEAN. The application dossier was prepared, filed, and monitored in full by the Industrial Property Representatives of Asoka Law in accordance with international standards.

This achievement represents a major milestone for COOLMATE in building a sustainable regional brand presence and strengthening cross-border intellectual property protection.

1. Why is trademark registration in Thailand essential?

Thailand’s fashion market is expanding rapidly with intense competition.

Thailand is a key market in Southeast Asia, with some of the region’s highest levels of consumer spending on fashion, footwear, and retail. Reliable market data includes:

Thailand's retail market is expected to grow by USD 49.69 billion between 2024 and 2029, with an annual growth rate of 6.9 percent. Source: Technavio (2024).
Retail market size is projected to increase from THB 5.4 trillion in 2025 to THB 7.1 trillion in 2030 (CAGR 5.7 percent). Source: Intellify Global (2024).
The apparel market recorded a CAGR of 4.19 percent from 2020 to 2024, with apparel imports increasing by 2.46 percent in 2024. Source: 6W Research (2024).
Thailand's textile and fashion industry reached export revenues of THB 220 billion and employs approximately 750,000 workers. Source: The Nation Thailand (2023).
The apparel and footwear sector is expected to continue growing due to the recovery of international tourism and stronger domestic consumption between 2024 and 2025. Source: Euromonitor International (2024).

What does this mean for businesses operating in the Thai market?

Extremely high brand competition, especially in consumer goods, F&B, and fashion.
High risk of trademark imitation or pre-emptive filings, which is a common market-blocking strategy used by competitors.
A highly attractive market for Vietnamese enterprises and foreign businesses operating in Vietnam seeking to expand into ASEAN.

For these reasons, registering trademarks in Thailand is essential to ensure brand protection and safe market access.

2. Asoka Law’s full-service support for COOLMATE throughout the Thailand trademark filing process

Asoka Law provided strategic advisory, drafting, filing, and prosecution support for COOLMATE’s trademark in Thailand at all stages, including:

Conducting trademark clearance in Thailand for intended marks.
Advising on optimal goods classifications aligned with cross-border expansion strategies.
Preparing application documents in accordance with the standards of the Department of Intellectual Property, Ministry of Commerce, Thailand (DIP Thailand).
Filing the application and monitoring the entire process. In cases where the application is refused, Asoka Law develops and submits an appropriate response strategy to overcome the refusal.
Receiving and delivering the original trademark certificate. Thailand continues to issue physical certificates, which are provided to the owner in original form.

Congratulations to COOLMATE on officially securing trademark protection in Thailand

After a year of prosecution, Asoka Law successfully secured trademark protection for COOLMATE in the highly competitive Thai market. The specification of goods registered in Thailand is comprehensive and reflects the brand’s intended international product development. This provides COOLMATE with a solid legal foundation for expanding its distribution network and further strengthening its Direct-to-Consumer (D2C) business model, one of its core advantages in Vietnam.

See also: COOLMATE obtains trademark protection in Singapore.

3. Foreign businesses operating in Vietnam: Why is international trademark registration necessary?

In addition to Vietnamese companies, many foreign enterprises operating in Vietnam face significant intellectual property risks across ASEAN, including:

Being prevented from entering foreign markets due to pre-emptive trademark registrations by partners or third parties.
Inability to open international e-commerce stores (Amazon, Shopee Global, TikTok Shop), as these platforms typically require proof of trademark ownership through registration certificates or trademark licensing documents.
Inability to enforce against cross-border counterfeits. Enforcement authorities require proof of ownership through a valid trademark registration in the relevant jurisdiction before taking action.
Limited ability to raise capital, transfer brand ownership, or license trademarks in foreign markets. Trademark registration is a prerequisite for recording legal licensing or assignment agreements.
Loss of potential licensing revenue, as trademark owners cannot license rights without a recorded registration in the jurisdiction.

Asoka Law is a law firm with a strong foundation in corporate and international investment law and is also an experienced industrial property representative with deep expertise in intellectual property and IP commercialisation. We confidently support foreign businesses in developing global IP protection strategies, beginning in Vietnam and extending to Thailand, Singapore, Indonesia, Malaysia, the United States, and the European Union.

See also: COOLMATE trademark officially protected in Indonesia.

With extensive experience in international trademark prosecution, Asoka Law ensured that COOLMATE’s applications met all legal requirements, resulting in a smoother examination process and favourable outcomes for the brand.

Asoka Law - Trademark representation in more than 195 countries and territories

As an Industrial Property Representative (Code 443 for the South and Code 256 for the North), Asoka Law provides:

International trademark registration through the Madrid System and direct national filings.
Long-term protection strategies for Vietnamese enterprises and foreign businesses operating in Vietnam.
Representation in opposition, refusal, and international IP dispute proceedings.
Management of multinational IP portfolios.
Transparent fee schedules aligned with international standards.