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IP Exploitation & Commercialization

Asoka Law Contributes to Vietnam IP Valuation Guidelines
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Asoka Law Contributes to Vietnam IP Valuation Guidelines

Asoka Law contributes to Vietnam’s draft guidelines on intellectual property asset valuation, providing insights into emerging legal frameworks and practical implications.
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Asoka Law Contributes to Vietnam IP Valuation Guidelines

Asoka Law Contributes to Vietnam IP Valuation Guidelines
5 Things International Brands Should Know About Trademark Renewal in Vietnam

5 Things International Brands Should Know About Trademark Renewal in Vietnam
Coolmate Trademark Registered in Thailand | Asoka Law

Coolmate Trademark Registered in Thailand | Asoka Law
Law 7.5: Understanding AI to Better Protect Copyrighted Works

Law 7.5: Understanding AI to Better Protect Copyrighted Works
Don’t confuse trademark and business name

Don’t confuse trademark and business name
Franchising in Vietnam: Legal Trends, Risks, and Solutions in 2025 | Asoka Law

Franchising in Vietnam: Legal Trends, Risks, and Solutions in 2025 | Asoka Law
Trademark search: Has your logo been registered by others?

Trademark search: Has your logo been registered by others?
Unregistered trademarks: A risk in business

Unregistered trademarks: A risk in business
Fundamental but Crucial Legal Issues in Franchising

Fundamental but Crucial Legal Issues in Franchising
Exclusive trademark registration - The secret for corporate asset protection

Exclusive trademark registration - The secret for corporate asset protection
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CopyrightTrademark & BrandingLicensing & IP AssignmentIP Exploitation & CommercializationCross-border IP
5 Things International Brands Should Know About Trademark Renewal in Vietnam

5 Things International Brands Should Know About Trademark Renewal in Vietnam

In today's globalized and cross-border commercial landscape, international brands pay close attention not only to trademark registration in their home countries but also to securing protection in key foreign markets—Vietnam being one of them. Timely and proper renewal of international trademarks is crucial for maintaining legal rights and avoiding the risks of invalidation or disputes.
Asoka Law is hiring Project Support Interns in Ho Chi Minh City

Asoka Law is hiring Project Support Interns in Ho Chi Minh City

Asoka Law is hiring 02 Project Support Interns for a 03-month placement at its Ho Chi Minh Office to support the standardization of intellectual property services, personal data protection services.
Franchising in Vietnam: Legal Trends, Risks, and Solutions in 2025 | Asoka Law

Franchising in Vietnam: Legal Trends, Risks, and Solutions in 2025 | Asoka Law

Explore key legal trends and risks in Vietnam’s franchising market. Learn how to protect your brand and avoid legal pitfalls with expert IP and franchise solutions from Asoka Law.
Franchising into Vietnam: Don’t Overlook Trademark Renewal

Franchising into Vietnam: Don’t Overlook Trademark Renewal

This article explains the legal consequences of using expired trademarks in franchise operations and offers solutions for global brands entering Vietnam.
Fundamental but Crucial Legal Issues in Franchising

Fundamental but Crucial Legal Issues in Franchising

Asoka Law’s International Franchise Practice highlights key legal aspects every franchisor and franchisee should consider when developing a franchising system.
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