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Take action against
IP infringement with Asoka

You’ve put your heart into your brand. It deserves protection. Asoka advises and represents you in trademark, trade name and copyright infringement matters, tailoring the approach to your case and business goals.

Request IP Enforcement

Does this sound familiar?

Customers mistaking another store for yours? A competitor registering a similar company name? Your brand or logo appearing on someone else’s products or services? Asoka helps you assess potential infringement and choose a practical approach to protect your hard work, reputation and business interests.
Does this sound familiar?
  • Unauthorized trademark use
    Another business uses a name or logo identical or similar to your trademark on its storefront, signage, packaging or online store, creating a risk of customer confusion.
    Confusing trade names
    Another business uses a name that leads customers to believe it is connected with yours, affecting your reputation and business.
    Your work copied without permission
    Your brand visuals, product packaging designs, advertising banners or content appear on another party’s website, in advertisements or on products without your permission.
  • Demands to stop using a trademark
    You receive a warning letter or a demand to remove signage or change your logo or packaging. You need to assess the grounds before responding.
    Demands to change your trade name
    Your business name is alleged to cause confusion. You need to assess your right to use it and decide how to respond.
    Copyright claims
    You receive a demand to remove images or content, stop using allegedly unlicensed software, or pay compensation. You need to review ownership, licences and the basis of the infringement claim.
**Your information stays confidential.

Your brand. Our resolve.

IP disputes and infringement demand specialist expertise, an understanding of what it takes to build a brand, and resolve under pressure. Drawing on practical experience, Asoka’s lawyers weigh every step: when to negotiate and when to stand firm, protecting your interests and supporting your long-term growth.
Tami Duong
Van Nguyen
Hana Trinh

Lawyer Tami Duong

Tami explains complex legal matters clearly and offers thoughtful advice, with a focus on practical solutions that support sustainable, long-term business growth.

1,396 Bookings

Professional Experience

18 years of experience in business law and intellectual property.

Legal advice and oversight for over 30 media and event projects.

Franchise advisory and dispute resolution.

Client representation at over 100 court hearings in business and civil matters.

Visiting lecturer at Hoa Sen University.

Delivered over 5,000 hours of legal training for businesses.

Qualifications & Certifications

LL.B. in Commercial Law, HCMC University of Law.

Lawyer’s Practising Certificate.

Member of the Ho Chi Minh City Bar Association and Vietnam Bar Federation.

Advanced Training Certificate in Intellectual Property.

Industrial Property Representative Certificate.

Certificate in Copyright & Related Rights Advisory Services.

Personal Data Protection Specialist Certificate.

Languages: Vietnamese and English.

Lawyer Van Nguyen

Vân Nguyễn advises on contracts, franchising and licensing. Drawing on her experience with chain brands in Vietnam, she focuses on clear contractual terms that support day-to-day management and operations.

526 Bookings

Professional Experience

Over 18 years of experience in corporate legal affairs.

Advising on and drafting franchise and licensing agreements for chain brands in Vietnam.

Managing contracts and legal matters relating to franchise and licensing operations.

In-house legal experience across e-commerce, technology, manufacturing and real estate.

Qualifications & Certifications

LL.B. in Commercial Law, HCMC University of Law.

Lawyer’s Practising Certificate.

Member, HCMC Bar Association & Vietnam Bar Federation.

Languages: Vietnamese.

IP Advisor Hana Trinh

With a background in linguistics, communications and intellectual property, Hana helps businesses recognise the value of their brands and creative content, and explore practical ways to put these assets to commercial use.

538 Bookings

Professional Experience

Management experience within an industrial property representation organisation.

12 years of experience in editing, publishing, communications and marketing.

8 years of experience in legal services and intellectual property.

Developed and delivered over 100 hours of legal writing training.

Member of the winning team at Startup Weekend 2014.

Member of an outstanding startup project in the MaGIC Accelerator Program, Cohort 2 (2016).

Qualifications & Certifications

B.A. in Linguistics, University of Social Sciences and Humanities, VNU Hanoi (2008).

M.A. in Linguistics, University of Social Sciences and Humanities, VNU Hanoi (2015).

Advanced Training Certificate in Intellectual Property, HCMC University of Law (2020).

Languages: Vietnamese & English.

3 principles behind our success

IP enforcement calls for resolve and sound timing. Asoka’s CBA principles guide us in assessing the grounds, preparing options and responding as each case develops. Over years of practice, consistently applying this approach has delivered outstanding success in every IP matter we have handled.

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Carefulness (Solid grounds)

We carefully review ownership, suspected infringement and evidence before acting to avoid steps that could weaken your position.

Backup (Options ready)

We anticipate other parties’ responses and prepare next steps, weighing costs and business impact.

Adaptability (Timely action)

When infringement tactics change or new evidence emerges, Asoka promptly adapts its approach to pursue your objectives.

**Your information stays confidential.
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Choose your next step in IP protection

Every IP matter calls for its own approach. From assessing your position to taking action and protecting your IP over time, Asoka helps you choose the right step for your situation, goals and budget.

IP infringement assessment

Ideal if:
You suspect infringement or have received a warning letter. You need to assess the grounds, understand your position and decide what to do next.

* Fixed fee: USD 170

**Your information stays confidential.
  • Review suspected infringement
  • Assess likelihood of confusion
  • Analyse the conduct in question
  • Identify strengths and weaknesses
  • Explore possible next steps
  • Meet your lawyer online
  • Receive a written action brief
Deliverable:
An action brief assessing the grounds and recommending next steps.
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IP enforcement representation

Ideal if:
You need a lawyer to seek an end to infringement or request changes or removal. Asoka prepares documents, represents you in discussions and follows up on corrective action under the agreed plan.

* Fees from USD 850

**Your information stays confidential.
  • Review documents and evidence
  • Agree on enforcement objectives
  • Draft and send a demand letter
  • Handle discussions and negotiations
  • Follow up on corrective action
  • Keep you updated on progress
  • Report findings and next steps
Deliverable:
Case documents and a report recording any commitments or corrective action secured.
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Comprehensive IP protection

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Ideal if:
Your brand faces repeated copying or multiple infringement issues. You need lawyers who understand your business, coordinate protection and follow each matter, so you can focus on running your business.

* Fees based on your annual protection plan

**Your information stays confidential.
  • Review your IP rights portfolio
  • Build your protection plan
  • Receive infringement reports
  • Assess and prioritise matters
  • Act within the agreed plan
  • Track progress and report regularly
  • Guide your evidence collection
Deliverable:
An IP protection plan, case records and monthly progress reports.
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Asoka’s IP enforcement experience

Asoka successfully addressed trademark and copyright infringement at 139 locations across Vietnam, protecting the IP rights of a spicy noodle franchise.

Sector

F&B & Franchising

Asoka submitted copyright removal requests to Google, helping protect our clients’ creative work online.

Sector

E-commerce

Asoka helped clients secure the removal of listings for imitation branded cosmetics on Shopee, helping protect brand reputation and genuine products.

Sector

Cosmetics

Confidence with Asoka by your side

cham cham Confidence with Asoka by your side
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We know IP. We understand what matters.

Asoka combines business law insight, specialist IP expertise and practical experience to protect your interests, with your reputation and long-term business goals in mind.

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Firm action. Considered moves.

Not every matter needs to go to court. Guided by the evidence and your objectives, we negotiate where possible and recommend stronger measures when needed, weighing each step with you.

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Clear scope. Control over costs.

We explain the work, likely scenarios, fees and expected expenses before we begin. Any additional scope is discussed and agreed with you before we proceed.

Frequently asked Questions

Documents and getting started
What documents and evidence does Asoka need for an assessment?

Provide documents supporting your rights or authorised use, images or links showing suspected infringement, a brief timeline and prior correspondence. If you received a warning letter, include all attachments and the response deadline.

What should I do if I receive an IP warning letter or infringement claim?

Keep the letter and related documents, check the response deadline and review your sources and licences. Before admitting infringement or agreeing to compensation, have the grounds and response options assessed.

Can I work with Asoka remotely and submit documents confidentially?

Yes. Submit your request through the form and work with Asoka remotely. Your information and documents are kept confidential. We will guide you on submitting documents and agree on the next steps.

Approach and timing
How long does trademark or copyright enforcement take?

Timing depends on the documents available, the other party’s response and the approach taken. After assessment, Asoka outlines the stages and estimated milestones. There is no single timeline for every matter.

Can I request removal of product listings or content from online platforms?

Asoka can help prepare and submit requests based on your IP rights, evidence and the platform’s reporting process. Removal depends on the platform’s review and any response from the reported party.

When should I negotiate, seek action from authorities or go to court?

The choice depends on your rights, evidence, business impact, urgency and objectives. Asoka weighs the benefits, costs and risks of each approach so you can make an informed decision.

Choosing a service and fees
Which IP protection service is right for me?

Choose assessment to understand your position and next steps; representation when you need a lawyer to act; or comprehensive IP protection for ongoing support across multiple or recurring matters.

How are IP enforcement fees determined?

Fees depend on the matter, parties involved, evidence and scope of representation. The assessment has a fixed fee. For further work, our quotation sets out the scope, fees and external expenses before we begin.

Does the representation package include court proceedings?

The basic scope covers demand letters, communications, negotiations and follow-up on corrective action. Requests for action by authorities and court proceedings are assessed and quoted separately.

Understanding IP infringement
What can I do about a confusingly similar trademark or trade name?

Keep screenshots, links, locations and documents supporting your rights. Asoka assesses the suspected infringement, evidence and available options before you approach the other party.

Can Asoka help with copied images, packaging designs or content?

Yes. We review your rights and the copying involved, then recommend appropriate requests, such as stopping use, removal or a negotiated resolution. The approach depends on the documents and evidence.

Can Asoka help with software copyright infringement?

Yes. We assist with protecting software and responding to unlicensed-use claims. Our assessment focuses on ownership, licence terms, the scope of use and relevant evidence.

Need effective IP enforcement? Start with Asoka’s lawyers.

**Your information stays confidential.
IP Enforcement
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