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Overseas Trademark Registration - Taking Vietnamese Brands Global

Protect your trademark in your target markets through the Madrid System or direct national filings, with Asoka Law by your side.

Choose the Right Trademark Filing Route

Asoka Law assists with overseas trademark registration through the Madrid System or direct national filings. The right approach depends on your target markets, trademark status, and budget.

Choose How to Start Protecting Your Brand

Still exploring your markets or filing options? Our IP Strategy package helps you decide. Ready to proceed? Request a filing quote directly, with no prior consultation required.
  • IP Strategy

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    From56USD

    Ideal for businesses exploring Madrid eligibility, deciding which international markets to prioritize, and planning their trademark registration budget before proceeding with a filing.
    • Consultation with an IP lawyer
    • Review of the basic mark and Madrid eligibility
    • Guidance on up to 3 priority markets
    • Initial risk and budget assessment
    • Madrid Filing Strategy Brief within 2 business days after receiving complete documents and payment
    • USD 28 credit toward Asoka's filing service if engaged within 30 days of the Strategy Brief's delivery.
    • Scope: 1 trademark. Preliminary assessment only; detailed clearance searches excluded.

    Madrid Filing

    From1000USD

    Ideal for businesses that have selected their target markets and are ready to register through the Madrid System, with Asoka handling application preparation, filing coordination, and ongoing procedural monitoring.
    • Eligibility review and document preparation
    • Advice on classes and designated markets
    • Preparation and filing of the Madrid application
    • Monitoring of key procedural milestones
    • Status updates and next-step recommendations
    • WIPO basic fee: CHF 653 (black and white) or CHF 903 (color), plus applicable designation and other official fees. The advertised price covers Asoka's service fee for 1 trademark in 1 class only. VAT, WIPO fees, foreign agent fees, and other applicable charges are excluded.
  • Direct National Filing

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    From1000USD

    Ideal for businesses that have selected their target country and need Asoka to coordinate with local IP counsel, prepare the application, and monitor the registration process.
    • Review the trademark and refine the list of goods and services
    • Prepare documents required by the local IP office
    • Coordinate filing with qualified local IP counsel
    • Monitor examination progress and key deadlines
    • Provide status updates and recommend next steps
    • Fee clarification: The advertised price is Asoka's service fee for 1 trademark / 1 class / 1 country. VAT, official fees, foreign counsel fees, and other applicable charges are excluded. Final fees depend on the jurisdiction.

    IP Strategy

    From56USD

    Ideal for businesses comparing overseas markets, filing requirements, legal risks, and expected costs before deciding where to register their trademark.
    • Consultation with an IP lawyer
    • Review the trademark and protection objectives
    • Identify up to 3 priority markets
    • Assess filing requirements, legal risks, and budget
    • IP Strategy Brief within 2 business days after receiving complete documents and payment
    • USD 28 credit toward Asoka's filing service if engaged within 30 days of the Strategy Brief's delivery
    • Scope: 1 trademark. Preliminary guidance only; in-depth trademark searches in individual markets are excluded.

3 Reasons to Protect Your Trademark with Asoka

01.IP Protection Aligned with Your Business

Trademark protection should support your business strategy. Asoka considers your business model, market-entry feasibility, revenue potential, and expansion plans to recommend the right markets, filing timelines, and registration routes for your business.

IP Protection Aligned with Your Business

02.One Point of Contact, Multiple Markets

Work directly with Asoka in Vietnam while we coordinate filings with local IP representatives across multiple jurisdictions. We monitor progress, assess risks, and explain legal requirements and recommended next steps clearly, in English or Vietnamese, whichever you prefer.

One Point of Contact, Multiple Markets

03.Every Fee, Clearly Explained

Before proceeding, Asoka outlines the scope of work and itemizes each cost: our service fees, WIPO or national trademark office fees, and foreign counsel fees, where applicable. Any additional work outside the agreed scope is discussed and approved in advance.

Every Fee, Clearly Explained
01.IP Protection Aligned with Your Business
02.One Point of Contact, Multiple Markets
03.Every Fee, Clearly Explained

Intellectual Property Lawyers & Advisors

Led by a lawyer with 18 years of legal experience, Asoka Law develops trademark protection strategies aligned with each business model and target market. Whether through the Madrid System or direct national filings, we coordinate with overseas IP representatives to manage and monitor applications throughout the registration process.
Tami Duong
Van Nguyen
Hana Trinh

Lawyer Tami Duong

Tami explains complex legal matters clearly and offers thoughtful advice, with a focus on practical solutions that support sustainable, long-term business growth.

1,396 Bookings

Professional Experience

18 years of experience in business law and intellectual property.

Legal advice and oversight for over 30 media and event projects.

Franchise advisory and dispute resolution.

Client representation at over 100 court hearings in business and civil matters.

Visiting lecturer at Hoa Sen University.

Delivered over 5,000 hours of legal training for businesses.

Qualifications & Certifications

LL.B. in Commercial Law, HCMC University of Law.

Lawyer’s Practising Certificate.

Member of the Ho Chi Minh City Bar Association and Vietnam Bar Federation.

Advanced Training Certificate in Intellectual Property.

Industrial Property Representative Certificate.

Certificate in Copyright & Related Rights Advisory Services.

Personal Data Protection Specialist Certificate.

Languages: Vietnamese and English.

Lawyer Van Nguyen

Vân Nguyễn advises on contracts, franchising and licensing. Drawing on her experience with chain brands in Vietnam, she focuses on clear contractual terms that support day-to-day management and operations.

526 Bookings

Professional Experience

Over 18 years of experience in corporate legal affairs.

Advising on and drafting franchise and licensing agreements for chain brands in Vietnam.

Managing contracts and legal matters relating to franchise and licensing operations.

In-house legal experience across e-commerce, technology, manufacturing and real estate.

Qualifications & Certifications

LL.B. in Commercial Law, HCMC University of Law.

Lawyer’s Practising Certificate.

Member, HCMC Bar Association & Vietnam Bar Federation.

Languages: Vietnamese.

IP Advisor Hana Trinh

With a background in linguistics, communications and intellectual property, Hana helps businesses recognise the value of their brands and creative content, and explore practical ways to put these assets to commercial use.

538 Bookings

Professional Experience

Management experience within an industrial property representation organisation.

12 years of experience in editing, publishing, communications and marketing.

8 years of experience in legal services and intellectual property.

Developed and delivered over 100 hours of legal writing training.

Member of the winning team at Startup Weekend 2014.

Member of an outstanding startup project in the MaGIC Accelerator Program, Cohort 2 (2016).

Qualifications & Certifications

B.A. in Linguistics, University of Social Sciences and Humanities, VNU Hanoi (2008).

M.A. in Linguistics, University of Social Sciences and Humanities, VNU Hanoi (2015).

Advanced Training Certificate in Intellectual Property, HCMC University of Law (2020).

Languages: Vietnamese & English.

Celebrating Trademarks Protected Abroad

Congratulations to COOLMATE on securing trademark protection in Singapore for clothing and fashion products. Asoka Law was pleased to represent and assist COOLMATE throughout the direct national filing process in Singapore.

Congratulations to BSS COMMERCE on securing trademark protection in the United States. Asoka Law is pleased to have supported this milestone in the brand's international trademark protection journey.

Congratulations to BA KHÁNH on securing trademark protection in the European Union for rice noodles and noodle products. Asoka Law assisted with the international trademark application through the Madrid System, designating the EU for protection.

COOLMATE

Successfully Registered in Singapore

COOLMATE
BSS COMMERCE

Successfully Protected in the United States

BSS COMMERCE
BÚN BA KHÁNH

Successfully Protected in the EU

BÚN BA KHÁNH

Legal Solutions Beyond IP Registration

With intellectual property at the core, Asoka Law helps businesses expand internationally, enforce IP rights, and unlock the commercial value of trademarks and copyrights across borders.
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Frequently asked Questions

Overseas Trademark Registration
Does a Vietnamese trademark registration protect my brand overseas?

Not automatically. Trademark rights are generally territorial. To secure protection abroad, your trademark must be registered or otherwise protected under the laws of each target market.

Which countries should I register my trademark in first?

Prioritize markets based on your business plans, revenue potential, distribution partners, and risk of trademark misappropriation. Asoka helps identify priority markets that align with your business model.

Can I register my trademark in multiple countries at once?

Yes. You may designate multiple markets through the Madrid System or file directly in individual countries. The right approach depends on your target markets, protection needs, and eligibility.

Trademark Registration Through the Madrid System
What is international trademark registration under the Madrid System?

The Madrid System allows eligible applicants to seek trademark protection in multiple designated member jurisdictions through a single international application. Each designated IP office determines protection under its applicable laws.

Can I file through Madrid without a Vietnamese trademark registration?

Yes, provided you meet the eligibility requirements and have a valid basic trademark application or registration with your Office of origin. A granted Vietnamese trademark registration is not always required.

Does a Madrid registration guarantee protection in every designated country?

No. An international registration recorded by WIPO does not guarantee protection in every designated jurisdiction. Each IP office may examine the mark and refuse protection under its own laws.

Direct National Trademark Filing
When should I file a trademark directly in another country?

Direct filing may be preferable when you are targeting a specific market, do not qualify for the Madrid System, or need a filing strategy tailored to local trademark laws.

How long does trademark registration take in the US or Singapore?

Timelines vary by jurisdiction, application status, and examination requirements. Asoka provides an estimated timeline for each market when reviewing your filing request.

Do I need a local trademark attorney to file overseas?

It depends on the jurisdiction and the applicant's status. Some countries require representation by a locally qualified trademark professional. Asoka reviews these requirements before proceeding.

Fees and Asoka's Services
What does overseas trademark registration cost?

Costs typically include Asoka's service fees, WIPO or national trademark office fees, foreign counsel fees where applicable, taxes, and any additional expenses specific to your application.

Do Asoka's service fees include WIPO fees?

No. Asoka's service fees are quoted separately from WIPO fees and other overseas charges. Your quotation will clearly itemize the applicable costs before you proceed.

Will Asoka monitor my trademark application after filing?

Yes. Within the agreed scope of services, Asoka monitors application progress, tracks key milestones, and informs you of any official requirements or developments that may call for further action.

Your brand deserves protection beyond borders. Asoka Law is here to help you secure it.

Overseas Trademark Registration
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